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Why would you put ingredient like sucralose and food dyes in your products?

Answer:

Thanks for your comments. We’re an evidence-based company (see below), which means we’re monitored and can only promote evidence-based decisions and products. We understand that you may disagree with evidence-based guidelines and that is your privilege and we respect this. For people with your beliefs we offer All Natural WheySmooth and BestPlantProtein.

Sweeteners

Sweeteners used in WheySmooth (and other dotFIT powders) appear at the end of the ingredient list as they are in virtually negligible amounts per serving and thus no effects within the body other than taste. For FAQs on Non-nutritive sweeteners click here. Non-nutritive sweeteners (NNS) are those that sweeten with minimal or no carbohydrate or energy. NNS are regulated by the Food and Drug Administration (FDA) as food additives. The FDA approval process includes determination of probable intake, cumulative effect from all uses and toxicology studies. Seven NNS are approved for use in the United States with acesulfame K and sucralose being among the most popular. They have different functional properties for use in enhancing food products. All NNS approved for use in the United States have been determined to be safe.

Sucralose 

Sucralose also a NNS, is made from sucrose by a process that substitutes three chloride atoms for three hydroxyl groups on the sucrose molecule. Sucralose is 450–650 times sweeter than sucrose, possesses a pleasant sweet taste and a quality and time intensity profile that’s close to that of sucrose making a popular NNS. Sucralose has been extensively studied with more than 110 safety studies reviewed by FDA in approving the use of sucralose as a general purpose sweetener for food. A primary advantage of sucralose for consumers is its exceptional stability. It retains its sweetness over a wide range of temperature and storage conditions and in solutions over time. This stability allows manufactures to create greater tasting foods and beverages and maintain the fresh flavor. Like Ace-K, sucralose is heat stable, meaning that it stays sweet even when used at high temperatures during baking, making it an ideal sugar substitute in baked goods.

The European Food Safety Authority (EFSA) Position

First, you should all know that The European Food Safety Authority (EFSA) is the strictest scientific food safety governing body in the world. 

Sucralose, being one of the 7 FDA approved sweeteners and most popular, can be a useful tool when used in place of sugar in helping reduce overall sugar and calorie intake, as well as manage blood glucose levels. As an additional benefit, sucralose, as other low calorie sweeteners, are non-cariogenic. 

EFSA set the acceptable daily intake (ADI) at 7 milligrams per pound (over 17 Xs more than we use in any product) and because of its safety, EFSA decided to expand the sweetener’s use in foods for special medical purposes for children. As a reference for people in the US that consume products containing sucralose daily: average intake is less than .8mg/d 

More about dotFIT:

There is a reason we are the largest supplier of nutrition programs and products in the sport and fitness channels. It’s because practitioners trust us to remain evidence-based. Our over 40,000 practitioners service millions of people every year.

3rd Party Tested & NSF Certified for Sport Dietary Supplements 

dotFIT is Evidence Based* 24/7 Support with Practitioner Products Only

dotFIT Worldwide is R&D company that delivers holistic evidence-based programming, products and support to over 1200 Sport/Fitness & Health Facilities, and over 40,000 sport & fitness professionals

Evidence Based Guidelines for dotFIT Practitioner Products:

1. Efficacy: dosages & forms match clinical trials (referenced documents compiled in Position Stands)

2. Safety: shown in trials and history, screening & ingredient synergy

3. Purity & Potency: tested from start to finish

4. Nutrient Delivery: right place, right time

5. Truth in Labeling: legal facts based on #1 & prove it with 3rd party testing

6. Personalized Practitioner Delivery: synergistic solution based on body statistics, sport, goals, experience, medical history & progress


Check out this video to the dotFIT Difference:

You need: 1) documentation that doses/forms match positive clinical trials and 2) 3rd Party Testing to make sure it’s all in the product at that dosage


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